From my LinkedIn
I know I’m not alone when it comes to issues with Adobe, having subscribed to some of it’s software individually as well as the year I went with the full creative suite, I have put some skin in the game on this.
Not a lot… but that’s what makes it relevant.
Two amazing products you could get from Adobe are the Elements versions of Photoshop and Premiere, I own the latter. But what I don’t understand is what’s stopping the company from releasing Elements software for their other offerings like Illustrator, Animate, After Effects and Audition?
Is it production cost? As far as I can tell, the products already exist… They just need to be sold as stripped down, standalone pieces of software. An effort of some degree, but only really needs to be done once.
Is it value? The Elements products do seem like loss leaders, but long-term it makes excellent business sense to offer this kind of software for entry-level creators before they transition upwards into more industry standard offerings.
Is it because subscriptions would otherwise decline? Well what does that tell you about the business model? I shouldn’t be subscribing to HAVE the product, I should be subscribing to AUGMENT and ENHANCE the product based on my needs.
The fact is, access is walled off by a serious financial burden for burgeoning creators because without the core product, the subscription wouldn’t be worthwhile.
I knew Animate back when it was called Flash which has an even longer legacy than that. It is the program, nay the community of it’s users, that gave me my creative spark.
It’s not like I’m saying don’t give Adobe your money…
I’m trying to talk Adobe into taking it!
Without these entry-level, consumer friendly offerings, Adobe has done a considerable favor to their competition. The number one reason why these products have any position in the market is because people can’t afford whatever product Adobe has for it.
Instead of Premiere I use their Elements software but mostly DaVinci Resolve. When I can afford to advance my video editing who do you think I’ll support?
Instead of Audition I use Audacity, augmented with RX plugins. When I can afford to advance my audio editing, who do you think I’ll support?
Instead of Photoshop I use Gimp and Canva. When I can advance my illustration and graphic design, who do you think I’ll support?
And instead of Animate, I searched high and low for the best alternative that recreates the vector based illustration sublime in design. I fell upon a small project by the name of Wick that has yet to see an update for a few years but has done a pretty decent job of providing the same tools I got used to all those years ago. https://lnkd.in/g_8-gwYp
I’d support Adobe more if they’d let me. 🤷♂️
EDIT: Just to be sure, I checked if the Elements series has changed, and it has! Now they’re selling three-year licenses. Great. It got worse.
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